Rolls-Royce Motor Cars Manchester has opened the doors to its new super-luxury facility in Wilmslow, Cheshire, following a relocation from nearby Knutsford. In the spirit of the marque, the two-story facility features a specially-commissioned scissor lift created specifically to raise examples of the New Phantom onto the showroom’s upper floor, reflecting its position as the pinnacle luxury motor car. A dining terrace and private bar have also been integrated to allow patrons of the brand to discuss and develop their bespoke commissions in an informal setting.

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, said, “The locations and quality of our showrooms are managed with great care, and the utmost attention is paid to creating an environment that befits both the marque and its patrons. Rolls-Royce Motor Cars Manchester now occupies a unique new facility in a highly desirable location, bolstering the brand’s presence in the region. We are confident that the United Kingdom will remain a very strong market for Rolls-Royce Motor Cars, and this new showroom will ensure we continue to meet the exacting standards and expectations of our customers.”

Jon Crossley, Managing Director of Rolls-Royce Motor Cars Manchester, said “We are excited to welcome prospective and existing customers across the North West of England to experience this custom-built facility. It sets an extraordinarily high standard for motor car showrooms and we are thrilled that it also serves as a business hub for the Sytner Group, allowing us to continue delivering a highly personal experience for our customers.”

The showroom, operated by Sytner Group, is situated in the heart of Wilmslow. The establishment of the new facility signals the company’s confidence in sustainable growth, both in the North West of England and across the United Kingdom. The marque’s iconic family of motor cars is available from the new Rolls-Royce Motor Cars Manchester facility, including the new Phantom family (Phantom and Phantom Extended Wheelbase), Ghost family (Ghost and Ghost Extended Wheelbase), Wraith and Dawn. The site will also offer the brand’s range of bold new Black Badge models.