The British premium brand owned by BMW is announcing the launch of a new logo which will be seen on all current MINI models from March 2018 onwards.
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The new MINI logo draws on the three-dimensional style of depiction that has existed since the relaunch of the brand in 2001, applying this to a form of visual expression known as “flat design” that homes in on the key graphic elements. The winged wheel with the brand name is still printed in capital letters at the center and the deliberate avoidance of shading and grey tones creates a starkly contrasting black-and-white effect that conveys the authenticity and clarity of the new brand identity, its two-dimensional character also allowing universal application.
The new logo will be applied as a product label to all MINI models – on the bonnet, at the rear, at the center of the steering wheel and on the remote control.
The brand says that the new logo reflects a clear commitment to the tradition of the British brand, which now stretches back almost 60 years.