Sales of BMW brand vehicles decreased 3.4 percent in October for a total of 23,208 compared to 24,017 vehicles sold in October 2016. Year-to-date, the BMW brand is down 4.2 percent in the U.S. on sales of 243,383 vehicles compared to 254,150 sold in the first ten months of 2016.
Notable vehicle sales in October include the new BMW 5 Series and BMW 4 Series, which both showed strong gains for the fourth straight month, and the BMW X5. The BMW 5 Series increased 132.3 percent to 3,396 vehicles, while the BMW 4 Series increased 11.5 percent to 3,181 vehicles. The BMW X5 increased 9.5 percent to 4,254 vehicles.
“Both the new 5 Series and 4 Series continued to perform well in October, while X5 numbers were bolstered by increased availability in the market,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Electrified vehicles also showed strong momentum last month, with nearly 20% of all 5 Series sold as plug-in hybrids. With the launch of the all-new BMW X3 just days away, we have high anticipation for November.”
MINI Brand Sales
For October, MINI USA reported 3,669 vehicles sold, a decrease of 7.2 percent from the 3,954 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 38,456 vehicles sold, a decrease of 10.3 percent from 42,865 vehicles sold in the first ten months of 2016.
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 26,877 vehicles, a decrease of 3.9 percent from the 27,971 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 5.1 percent on sales of 281,839 vehicles in the first ten months of 2017 compared to 297,015 in the same period in 2016.
BMW Group Electrified Vehicle Sales
Sales of BMW Group electric and plug-in hybrid electric vehicles increased 20.6 percent to 15,595 through October 2017 (YTD), accounting for 5.5 percent of total BMW Group sales in the U.S. Currently, BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle, which launched in June 2017.
Table 1: New Vehicle Sales BMW of North America, LLC, October 2017
Oct. 2017 | Oct. 2016 | % | YTD Oct. 2017 | YTD Oct. 2016 | % | |
| BMW brand | 23,208 | 24,017 | -3.4 | 243,383 | 254,150 | -4.2 |
| BMW passenger cars | 16,569 | 15,453 | 7.2 | 162,514 | 172,865 | -6.0 |
| BMW light trucks
| 6,639 | 8,564 | -22.5 | 80,869 | 81,285 | -0.5 |
| MINI brand | 3,669 | 3,954 | -7.2 | 38,456 | 42,865 | -10.3 |
| TOTAL Group | 26,877 | 27,971 | -3.9 | 281,839 | 297,015 | -5.1 |
BMW Pre-Owned Vehicles
- In October, BMW Certified Pre-Owned sold 9,961 vehicles, a decrease of 11.9 percent from October 2016.
- Total BMW Pre-Owned sold 18,180 vehicles, a decrease of 16.6 percent from October 2016.
- Total BMW Pre-Owned cars sold year-to-date were 198,869, a 4.4 percent increase from the first ten months of 2016.
MINI Pre-Owned Vehicles
- In October, MINI Certified Pre-Owned sold 756 vehicles, a decrease of 25.6 percent from October 2016.
- Total MINI Pre-Owned sold 2,164 vehicles in October 2017, a decrease of 11.9 percent from October 2016.
- Total MINI Pre-Owned sales year-to-date were 25,604, a 7.8 percent increase from the first ten months of 2016.
I am not surprised. The new BMWs are both boring looking and lack quality of the past BMWs.
Which of course explains record global sales, expanding 2 factories, new green 3 Series factory in Mexico, record margins on new 5 Series & predicted 50% increase in volume.
Don’t be too startled by those numbers. The whole luxury car market is swelling up exponentially.
Go and check out figures of other companies. They also have more or less same story to tell.
BMW isn’t the only company that are reaping such benefits.
Lets mot think that BMW is doing exceptionally well in sales compared to other luxury marques.
Except that they are. America’s largest exporter, expanding 2 factories, building a 3rd. Unique. No comparison.
Yep. It was always on the cards. There have been comments that next 5er will turn the tide but one can safely state that all such things are unfounded.
This 130 odd percent jump in 5er sales is a bit of deception as well. It is in comparison with data of that month last year when last 5er was on its way out and this one was coming in. Sales usually taper off in such overlaps.
Playing too safe and trying to please all has its own demerits dear BMW and not any amount of brand cache can offset if the end products themselves are dull, and lifeless appliances.
So you’re dismissing record volume & margins? Why?
You are my idol really. it is good for business that revenues are dropping in NA and and this is posiive for margins?! Ever heard about fixed expenses and overheads…i just hipe you are not working at BMW…or anywhere else business related…
Before BMW began manufacturing in the U.S., they could lose billions annually in currency fluctuations, regardless of volume. They are expanding their already largest factory in Spartanburg to continue being America’s largest exporter. Margins are dependent on what you sell, not how much, BMW are already setting records with the new 5er. CPO sales are up, BMW revenue depends on service & maintenance as well as new car sales. BMW have quadrupled volume since the ’80’s with another 50% increase forecast based on 2 expanding factories & a new green 3er factory in Mexico. While Lexus rebadge Toyotas & Mercedes goes down market with volume compacts, BMW go up market with 8er, X7. They’ll struggle by. As apparently u r.
Omg you are really lost case, just one real life advice, if you cant put key argument in one, two sentences dont write essays it will look even worse…and btw BMW is in car making business not FX trading. This is my last reply tk your posts (ever)…
Excellent! But where will u practice yr. ESL?
Bmwblog should put entire table per each model group, its interesting to see. Guess new X3 will help a lot. 5 series got mixed reviews in US so no surprise there. Believe BMW need to step up their game, they look to me as Apple now, new models technically better but no emotion on buying to attract new/old customers to switch or buy new. New Series 3 will be the ultimate test if they are ready to make some changes and distinguish their models in and out…
If you mean sales stats., BMW publish those, where do you think the media get them from? This company is enjoying record success, regardless of what typists or media say: new 5er doing record margins, WhatCar? COTY, 5 Stars from AutoExpress, also Best Executive Saloon. On the 2.0 litre diesel!