BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend—making him one of the first to drive in it in America. Watch as he hits the road in Palm Springs and The Thermal Club Racetrack.
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The latest marketing gimmick from BMW comes to connect the largest car community in the world with the latest products. The new BMW 4 Series goes on sale next month and in the U.S. it will be offered, at least initially, in the 428i and 435i variants.
KBS+ is the advertising agency representing BMW and also the one that produces these videos.
See it below.