BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend—making him one of the first to drive in it in America. Watch as he hits the road in Palm Springs and The Thermal Club Racetrack.

The latest marketing gimmick from BMW comes to connect the largest car community in the world with the latest products. The new BMW 4 Series goes on sale next month and in the U.S. it will be offered, at least initially, in the 428i and 435i variants.

KBS+ is the advertising agency representing BMW and also the one that produces these videos.


See it below.