Update: BMW of North America says that the base color for this Frozen Red is Sakhir Orange, the very same paint introduced by the new M6 Coupe. 

The M Division is well represented at the 2013 New York Auto Show. Along with the high-end M6 Coupe and M6 Gran Coupe, the M folks decided to surprise us by showcasing an E92 M3 Coupe in the beautiful Frozen Red paint job.

The matte red was introduced last year as a limited edition for the U.S., along with the Frozen White and Frozen Blue colors.

The interior of this M3 Frozen Red sports black extended Novillo leather with contrasting stitching to match the exterior color.


Here are some photos from the show, but keep in mind that the shots don’t do the color any justice. In real life it looks less “orangeish” and more “redish” with that matte coat that makes it special.