BMW releases a new ad spot showcasing the BMW ConnectedDrive innovations, and more specifically, the BMW Night Vision. With the introduction of the 2012 BMW 7 Series Facelift 2012, the Munich-based engineers include a new feature called Dynamic Light Spot.
Through targeted illumination of pedestrians on the road, the system ensures increased safety for all those involved, including the driver of the vehicle. By using BMW Dynamic Light Spot, the driver can usually avoid a collision or at least reduce its severity. The BMW Dynamic Light Spot is a so-called marker light.
This system uses sensors to identify potentially endangered objects in the driver’s surroundings which are then illuminated in a targeted manner with a light spot. At the same time, a strip of light projected onto the road in front of the vehicle leading to the possible collision object draws the driver’s attention to that object. Thanks to early recognition of the pedestrian, the driver can either brake in time or take appropriate evasive action.
In the video below, BMW uses animals as helpers in transmitting the message:
Back in the day, BMW used a similar commercial to showcase the BMW Night Vision Technology in the E65 7 Series LCI.