A BMW M3 Coupe in Fire Orange paint shows up at BMW Cleveland. A rarity in the U.S., the Fire Orange color was first available on the M3 GTS, the road-legal racing car that went on sale in 2010. In time, we have seen the Fire Orange paint used on limited edition models, like the M3 Competition Fire Orange launched in Japan and the special edition M3 for Chinese customers. The paint is part of the BMW Individual catalog and the ongoing price is $5,000.
BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.
BMW describes their Individual portfolio as “The most unique way to drive a BMW.”