One of the world premiere at the 2012 Detroit Auto Show was the all-new Audi Q3 Vail. The stylish crossover is confirmed for the U.S. market and will compete directly against the BMW X1 SAV that goes on sale this fall.

Same as the X1, the Audi Q3 targets a younger demographic that embraces outdoor activities and the need of a small, compact SUV with adequate storage space.

The Q3 Vail shares its platform with the A3 hatchback and is powered by a 314-horsepower 2.5 liter turbocharged 5-cylinder with a 7-speed automatic transmission. The rumormill churns out that a possible S-like model is in the pipeline as well.

The Energy Red color was developed specifically for the Q3 and blends in nicely with matte gray parts and aluminum and high-gloss black window surrounds that add a touch of luxury.

The Vail name comes from the mountain resort in Colorado and unites “a powerful presence with a sporty lifestyle,” according to Johan de Nysschen, the Audi of America president.

To be competitive against similar offerings from BMW and Mercedes, the Q3 would carry a starting price in the mid-$30,000s.