Buyer’s Dilemma: BMW 6 Series Gran Coupe or 740i short wheelbase?

6 Series Coupe | December 20th, 2011 by 23
BMW 7 Series 2009 1600x1200 wallpaper 0a 750x500

Earlier this month BMW unveiled their first four-door coupe: the 6 Series Gran Coupe. The 6 Series Gran Coupe goes on sale in the U.S. …

Earlier this month BMW unveiled their first four-door coupe: the 6 Series Gran Coupe. The 6 Series Gran Coupe goes on sale in the U.S. in June 2012 and will be offered as three distinct models: BMW 640i, 650i and 650i xDrive (the latter two launching in late summer 2012).

With a pricing point and dimensions similar to the entry-level 7 Series short wheelbase, the choices for buyers are becoming more interesting. In our opinion, the two vehicles cater to different demographics, but nonetheless, an overlap will occur at some point. Both vehicles are optioned and limited the same way, and the base price will be in the same ballpark.

But let’s have a closer look.

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BMW 6 Series Gran Coupe

The 4+1 seat addition to the 6 Series line combines stunning proportions, design and driving dynamics of the 6 Series Coupe with interior room and amenities for up to five passengers. The 6 Series Gran Coupe will cater to buyers looking for a sporty and sleek-looking BMW without sacrificing interior space and storage; think along the line of hipsters with bespoked tailor suits and with a sense of appreciation for luxury and design. We believe the 6 Series Gran Coupe will become a usual presence at valet parking in cities like New York, Los Angeles or Miami.

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BMW 7 Series SWB

The longer, but sleeker and muscular new 7 Series came to market in 2009 to correct some of the shortcoming of the previous generation 7 Series. As our own Hugo Becker points out, the 7 Series is a mature sedan and a car for rear passengers. The buyers’ demographic for the 7 Series is also quite different from the 6 Series Coupe and now the new 6 Series Gran Coupe, with your usual driver identified among corporate executives, political dignitaries, A list celebrities, or anyone with money that enjoys the ultimate luxury and sportiness in a BMW.


Now let’s have a look at the dimensions of the two models.

With a length of 197 inches (5,007 mm) and wheelbase of 116.8 inches (2,968 mm), the 6 Series Gran Coupe is 4.4 inches (111 mm) longer than 6 Series Coupe model. The BMW 6 Series Gran Coupe is also 74.6 inches (1,894 mm) wide and stands 54.8 inches (1,392 mm) in height.  On the other hand, the BMW 7 Series short wheelbase measures 199.7 in (5,072 mm) in length, 74.9 in (1,902 mm) width and has a height of 58.2 in (1,479 mm). The 7 Series SWB has a wheelbase of 120.9 inches.

Both models are nearly identical in width and separated by 2 inches in length, with the dimensions advantage clearly going to the 7 Series.

The longer wheelbase gives the 7 Series more rear room for passengers, as well as a bigger trunk space.


The entry-level 740i model starts in the U.S. at $71,000. The 640i Coupe went on sale this Fall with an MSRP of $73,600. BMW has yet to reveal the pricing for the 6 Series Gran Coupe, but we anticipate the base price for the 640i GC to fall between $75,000 and $79,000.

With all these facts in front of you, which one would you buy: BMW 640i Gran Coupe or the 74oi SWB?

[poll id=”91″]


23 responses to “Buyer’s Dilemma: BMW 6 Series Gran Coupe or 740i short wheelbase?”

  1. Mdfuzzy says:

    waiting for facelift of 7 series

  2. Giom (iPad) says:

    I don’t think the facelift is going to be huge on the 7. I choose the GC simply because it is soooo beautiful and still big enough. Honestly, I’d like to have both.

  3. Happysharonchan says:

    I think if you want a more spacious and comfortable vehicle, the 7 series is still the car to choose but if you want a newer, a more trendy and a car that more people would notice, the 6 series Gran Coupe will be your choice.

  4. Anonymous says:

    The 6 series is overpriced!! With the same motor 40i….. a 6 series (no mater if Coupe or GranCoupe) should NEVER be more expensive than a 7 series!!

  5. MPower says:

    I think that the 7 series will be considered by the business persons and the 6 series GC by the perons that have a family and want a different car. Who cares that the 6 series is more expensive than a 7 series? it doesn’t matter. At that level of money that you have to pay, you buy what you like. 80 000$ or 100 000$ still the same.

  6. MPower says:

    Another thing. Before all the persons complained why BMW doesn’t have a Mercedes-Benz CLS equivalent. Now that they have one, the people complain about the price. It’s stupid. Buy the one you want or the one you can afford, that’s it.

  7. scooternva says:

    “BMW has yet to reveal the pricing for the 6 Series Gran Coupe, but we
    anticipate the base price for the 640i GC to fall between $75,000 and

    Horatiu, surely you’re kidding, right? Just yesterday you wrote and published this article…

    …where you said:

    “We have just learned through our sister-magazine BimmerToday that the new BMW 6 Series Gran Coupe will start at 79,500 euros for German customers.”

    At today’s exchange rate, that works out to $103,946.25. And isn’t European delivery for U.S. customers generally cheaper than buying from a dealer showroom stateside?

    In other words, isn’t the entire premise of this article (“Both vehicles are optioned and limited the same way, and the base price will be in the same ballpark”) flawed?

    • Potenza says:

      Cars don’t sell at prices based on exchange rates. The 740i starts at 79,000 euros in Germany and $71,000 in the States.

  8. Tyrol says:

    7 series sucks compared to S-class, so I would definetly go for 6 GC.

  9. BeEmWe says:

    Gran Coupe all the way! It very well complements an X5. I’m a driver, so don’t worry much about the rear seat space, as long as it’s decent.

  10. Mose121 says:

    My prediction, the 6GC will be a total bust just like the 5GT.  It has a very small market segment to begin with, and it looks like a scrapped Maserati design from 1984 that never made production because it turned out to be hideous.  On top of that it will take away from sales of one of the most profitable models in the 7 series.  I’m a BMW fanatic, but this car is another waste of time and money.  I’d rather die than be caught in a Benz, but the CLS looks about a million times better than the 6GC, and god forbid they move on this 6GT concept that’s been kicked around.  Maybe if BMW would go back to selling less than 42,378,456,234,657,823,658 different model variants they could focus more on the quality and design issues that the board members/big wigs at BMW keep saying will be addressed.  They are stretching themselves too thin, isolating their core clientel, and lacking in quality and reliability.  Don’t buy into the reports about BMW making more $ and selling more cars than ever, because all that is a reflection of is the fact that they now sell 41,378,456,234,657,823,658 more models then they ever have before.  It’s going to come back and bite them soon, just wait. 

    • Truong Giang says:

      diversity is good because people all want to be different. some drive same looking cars and try to differentiate themselves by driving furiously. but most people choose to drive safely in different cars.

      • Mose121 says:

        Just because you can build a product for every prospective buyer, hardly means it makes sense to do so.  This is especially true in a premium product environment where exclusivity is a driving factor for prospective buyers.  The concentration should be on building the best cars in your segment even if they are more expensive than your direct competition.  If you make the best product out there, it will sell itself regardless of cost difference.   Just look at Apple or Sony as two prime examples.  And let’s be honest, if you’re worried about saving $2,000 on a $40,000+ vehicle, can you really afford that vehicle to begin with?  Probably not. 

        Having the 1/3/5/6/7/X3/X5/Z4 models is more than enough diversity.  The 5GT/6GC/X6 should have never made it to production.  Maybe the X6 I’m ok with to some extent, but it’s still a 5000lb car with the functionality of a 2 door civic hatchback, meaning useless as far as cargo capacity unless the rear seats are down.  Not to mention it has the worst rearward visibility of any car ever made, but that’s beside the point here. 

        The main point here is if you are already building the best product in your segment, why would you completely change course and make unnecessary cost cutting measures that directly effect quality and reliability, while at the same time diluting the brands identity just so you can bloat the lineup with other models that will not only take sales away from the pre-existing models but also cause loyal client’s to go elsewhere.  BMW used to gladly tell someone that they do not belong in a BMW because it’s not the kind of car they really want or need.  If someone takes a test drive and doesn’t like the ride quality, they should be driving a Lexus or a Benz.  If they can’t afford tires, they should go look at a Honda/Kia/Hyundai/etc.  BMW shouldn’t sacrifice their entire design philosophy that has successfully driven the company for 40+ years just to make those other people happy.  All that does is make the loyal BMW clients leave the brand because you are no longer building the products that they have come to expect from BMW.  They should have learned from a lot of the mistakes that Benz made in the late 90’s/early 2000’s, but instead they are doing a lot of the same things that drove loyal Benz client’s away for good.  Benz is still trying to recover from that today.         

  11. Sergey Oboskalov says:

    Beautiful car, wrote a review on his blog truth in Russian. I’ll be on you

  12. Zach says:

    Actually, the lwb 740li xdrive would be preferable

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