Courtesy of BMWNA, I had the chance to attend one of the Mission Impossible 4 premieres that took place this week in major cities across the US. 2011 has been an important year for the brand, high volume sales, new model launches, but also the return to the marketing Ivy league. In February, BMW joined other automakers with two ads at the Super Bowl where the company focused on the “EfficientDynamics” message, as well as promoting the redesigned X3.
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Hollywood was the next big comeback and BMW now returns to the glamorous world of movies with one of the biggest franchise in Hollywood: Paramount’s Mission Impossible. The full-packed action movie showcases not only BMW’s vision for future products, but also some of the most recently launched products.
In In our opinion, and without taking away from Tom Cruise’s performance, the star of the show is the BMW i8, the premium hybrid sportscar that goes on sale in 2014 and will shape the future for the i sub-brand. The i8 gets a few minutes of fast driving in crowded cities, a perfect opportunity for the brand to showcase some of the innovative technologies that will be available in the car. Think along the line of cool 3D Head-Up displays and safety.
The i8 fits the personality of a playboy or high-profile Hollywood star, so don’t be surprised if the first i8 customers will come from that demographic.
Since it was an-all BMW-powered movie, the new 6 Series Convertible also joined the high-speed chases and …held its own. One of the best products ever introduced by BMW, the X5 SAV, comes to show that the car remains popular in any part of the world. More surprisingly was the appearance of the new F20 1 Series Hatchback, and even more interesting was the scene selection for its debut, in a way showing why it received 5 stars in the EURO NCAP crash test.
Overall, it was an entertaining flick, in-line with the previous installments and for BMW fans, a must see.
Feel free to come back after the movie debut and tell us your opinion.