BMW uploads a new video to Youtube. The latest footage showcases BMW chief designer, Adrian Van Hooydonk, who talks not only about the new generation 1 Series, but also about the design process at BMW.

This past summer, BMW launched the second generation 1 Series. The rear-wheel drive F20 1 Series will continue to be positioned in the entry-level luxury premium market where it will compete with the offerings from Audi, the A3, and Mercedes-Benz with its A-Class.

The new BMW 1 Series features two lines: Sport Line and BMW Urban Line. Both offerings add scope for personalization using exclusive interior and exterior design features and equipment.