One other premiere at the 2011 Frankfurt Auto Show was the 2012 BMW 3 Series Exclusive Edition. The car shown on the floor sported the unique Mineral Grey paint available as an option.

The 3 Series Coupe and Convertible Exclusive Edition come equipped with new 18-inch lightweight V-Spoke wheels painted in Space Grey. Dakota leather upholstery has a defining influence on the interior ambiance. The seats can be ordered in the exclusive color Pearl Grey with grey contrast stitching, or in Black with white contrast stitching.

The Edition Exclusive specification also includes interior trim strips in Bamboo Grain Anthracite. Exterior mirror caps in Oxide Silver add further color accents.

The 2012 BMW 3 Series Exclusive Edition is only available to European customers.