Breaking from Detroit, BMW has released their new 1M sports car on North American shores. The long awaited BMW 1M features cost effective engineering solutions (ie. part sharing) to provide enthusiasts with the M experience at a more affordable price.

BMW’s 1M packs 340 hp spun from the N54 twin-turbo 3 liter inline six. 332 lb-ft of torque is on tap from low in the rev range, and in harmony with the M limited-slip differential, we see this as a recipe for tail out fun.

BMW intends to open the M brand up to a larger, younger demographic with the 1M – hoping to capture the M5 buyers of tomorrow.

Our editor Hugo Becker shares with us his first impressions of the 1M:

“The new 1 Series M in person is a bit more subtle than one feared (boy racer this isn’t). The front and rear fascia show the most distinction from the existing 1 series along with the flying biplane M3 side mirrors.

Where the difference between the existing 1 and the 1M really shows is in the wheels and brakes. The brakes have a very serious appearance – the floating calipers showing well even up against the stylish Brembos on the regular 135i.

The most striking element of the 1M is the the Valencia Orange paint. It is a polarizing color, more so than the Sedona Red launch color of the 1 Series. Fortunately it is also available in black or white.”

Be sure to check out our exclusive photo gallery from Detroit, and stick around for a video walk around of the 1M later today.