Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.
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A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.
In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW. First episode featured a BMW owner named Murray of Costa Mesa, California, who is a proud owner of a 2800 CS with over 400,000 miles.
But today, the most awaited episode is live and it features Sabine Schmitz. For few of those that might not know, Sabine Schmitz is a German former professional motor racing driver for BMW, now known for driving the BMW “Ring taxi” around the Nürburgring race track as well as being a television personality.
People call her: “The Queen of the Ring”