Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW.

First one to tell the story of his car is Murray of Costa Mesa, California. Murray is a proud owner of a 2800 CS with over 400,000 miles.

Let’s have a look.