MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world.

“In keeping with the brand’s “Creative Use of Space” philosophy, MINI is holding an international design competition to celebrate the launch of the MINI Countryman in suitable style. The competition invites creative people around the world to design potential tools for the unique MINI Centre Rail in the new MINI model. The Centre Rail runs in a straight line between the seats of the Countryman, linking the front and rear of the interior, and offers a multifunctional platform on which to fix various travel items.

Indeed, MINI has already come up with a range of clever attachments, such as sunglasses cases, cupholders, iPod docking stations and plenty more. The rail also offers handy stowage space in which to hide away charger leads for electronic devices like mobile phones and MP3 players. When it comes to using this new feature, creativity need know no bounds.


Entry to the design competition is via the innovative internet platform MINI Space; go to for detailed information. The competition will run until 11 May 2010, and the designs submitted will be assessed by the MINI Design team headed by Gert Hildebrand.

The three best ideas will be presented to the public as prototypes at the 2010 Paris Motor Show in October. The winner can look forward to the first prize of a four-day trip to Paris for two people, including a visit to the Motor Show.

A selection of other top-quality prizes, such as MacBooks and iPods, are also up for grabs.