To celebrate the arrival of the new MINI Clubman, MINI Ireland went in search of the Ultimate Clubmen across the four Provinces of Ireland and …

A MINI, a DJ, a turntable and a disco globe light. The necessary ingredients to transform a new MINI Cooper into the smallest disco club …

A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what …

It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the …

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of …

MINI’s advertising campaigns have always been  known for being bold and fun, and this latest attempt to promote the brand follows the exact same steps. …

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has …

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video …

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is …

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in …