MINI marketing

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Finding Ireland’s Ultimate Clubman

To celebrate the arrival of the new MINI Clubman, MINI Ireland went in search of the Ultimate Clubmen across the four Provinces of Ireland and surprised them with tickets to the Rugby World Cup Final….

MINI Paceman “Design with Bite” campaign

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BMW’s Mini Starts Ad Agency Search

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…

Video: The Best Test Drive Ever. Period – by Mini

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to…

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MINI Roadster Advertising Campaign

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…

MINI Coupe Launch in NYC

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…

MINI Coupe: “Another Day. Another Adventure.”

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not…

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“It’s personal”: MINI family

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…