Finding Ireland’s Ultimate Clubman
To celebrate the arrival of the new MINI Clubman, MINI Ireland went in search of the Ultimate Clubmen across the four Provinces of Ireland and surprised them with tickets to the Rugby World Cup Final….
MINI marketing
How To Transform A MINI Into The Smallest Disco Club In The World
A MINI, a DJ, a turntable and a disco globe light. The necessary ingredients to transform a new MINI Cooper into the smallest disco club in the world. BMW Romania takes the new MINI and…
MINI shows snowboarders how it’s done with the perfect backflip
A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how…
MINI makes its debut as official partner of the exclusive Warner Music Group
It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles…
MINI Paceman “Design with Bite” campaign
BMW’s Mini Starts Ad Agency Search
After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…
Video: The Best Test Drive Ever. Period – by Mini
MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to…
MINI Roadster Advertising Campaign
The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…
MINI Coupe Launch in NYC
Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…
MINI Coupe: “Another Day. Another Adventure.”
The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not…
“It’s personal”: MINI family
You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…
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