MINI viral

Funny Video: MINI Taunts Porsche With Rocky IV Spoof

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered…


MINI launches Product Design Competition

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…

miniwood vide 750x500

MINIWOOD: Behind the scenes

Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of…

MINIWOOD: MINI takes over Geneva