MINI viral

Funny Video: MINI Taunts Porsche With Rocky IV Spoof

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered…

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MINI launches Product Design Competition

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…

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MINIWOOD: Behind the scenes

Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of…