Blessed with brilliant driving roads that stretch over 8,000 km from coast to coast, Canadians can enjoy the full potential of their ultimate driving machines.

Two new models were released for sale in Canada at this year’s CIAS. Both the Active Hybrid 7 as well as the Z4 sDrive 35iS arrived in BMW’s stable to the North.

For those who face a daily grind through rush hour traffic and gridlocked highways, a new companion awaits you. BMW’s Active Hybrid 7 series will pamper your senses and calm your mind as it carries you through some of Canada’s most congested cities.


Modern demands for low emissions and consumption are rising quickly. Canada has proven proactive in this movement, and this is evidenced most clearly in Canada’s largest city, Toronto. The city of Toronto has adopted strict local by-laws that prohibit your vehicle from idling more than 3 minutes in a 60 minute period – at penalty of a steep $5,000 fine; compliance with this law is not easy in a city where grid-lock and heavy traffic are on the menu everyday. On University South of Queen, it can take 20 minutes to travel one major city block at the height of rush hour.


Thankfully, a solution has arrived. Owners of the new 7 series Active Hybrid can rest easy knowing that BMW’s stop start engine technology is onboard – their new hybrid drive car can help save the environment while alleviating any anxiety of a harsh fine. Once traffic clears, the ultra luxurious sports sedan can whisk them away with the efficiency and dynamics only BMW could meld together.


Spring looms close around the corner, and corners are just what the new Z4 sDrive 35iS has in mind. Once the ice thaws and flowers blossom, the new Z4 can be unleashed on our most serpentine roads – top down. An embodiment of pure driving pleasure, this new focused sports car is sure to please behind the wheel. We are ecstatic for the opportunity to put this new car through its paces, stay tuned for a future drive review as soon as a press car is made available.

We sincerely hope you enjoy these exclusive photos of the Active Hybrid 7 series shot in Toronto at CIAS 2010.

Photos credit Shawn Molnar