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  • MINI meets Techno Classica

    MINI meets Techno Classica

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    In Videos, on April 10th, 2010

    You can now watch the exclusive first video from the Techno Classica in Essen, Germany – direct from the MINI trade fair stand. MINI is celebrating a very special anniversary at Europe’s most important trade fair for classic automobiles: 50 … Continue reading

  • MINI takes automobile personalization to a whole new level

    MINI takes automobile personalization to a whole new level

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    In MINI, on April 2nd, 2010

    MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior color of their vehicle as … Continue reading

  • WSJ – “More MINIs are sold in the U.S. than anywhere else in the world”

    WSJ – “More MINIs are sold in the U.S. than anywhere else in the world”

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    In MINI, on March 20th, 2010

    Wall Street Journal publishes one of the most comprehensive and insightful reviews of the MINI brand that we have seen in a long time. Over the last years, BMW has reiterated over and over again that the MINI acquisition has … Continue reading

  • MINI by Rolls-Royce confirmed

    MINI by Rolls-Royce confirmed

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    In MINI, on November 22nd, 2009

    Nearly five months ago, a rumor around the MINI and Rolls Royce brands showed up on our radar. Autocar reported that Rolls Royce is working on a super high-end MINI vehicle manufactured at the Goodwood plant. Rolls-Royce will focus on … Continue reading

  • The KRINK MINI. New York street artist uses MINI as a canvas

    The KRINK MINI. New York street artist uses MINI as a canvas

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    In MINI, on November 15th, 2009

    What do the MINI and street art have in common? MINI has always been a defining feature of the streetscapes of major cities and itself constitutes a part of urban street culture. Exceptional design has traditionally been an aspiration of … Continue reading

  • MINI launches the book “Wash Me”

    MINI launches the book “Wash Me”

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    In MINI, on November 6th, 2009

    It’s always tempting to write “Wash Me” on a dirty car or to draw something on a fogged windscreen with your finger. Everyday situations like this were the inspiration for this publication, says Nico Ammann, art director and photographer of … Continue reading

  • MINI USA Celebrates MOTOR-TOBER 2009

    MINI USA Celebrates MOTOR-TOBER 2009

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    In MINI, on October 4th, 2009

    Today kicks off the 3rd annual Motor-Tober celebration, MINI’s made-up holiday that lasts the entire month of October.  Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October … Continue reading

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    Mini production stops for a month

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    In News, on November 7th, 2008

    Like all the recent bad news weren’t enough, today workers at the BMW-owned factories in Oxford and Swindon have been told the around Christmas time, the factory will be closing for four weeks. There will be 4,700 workers affected at the Mini factory … Continue reading

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    BMW Sales Down 7.4% in May, but…

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    In News, on June 3rd, 2008

    Mini USA reported an all-time record in May. The brand sold 6,312 cars, a 52.8 percent increase compared to 4,130 cars sold in the same period a year ago. MINI USA also reported sales of 21,189 cars for the first … Continue reading

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