The 50th annual MINI United Festival took place last week at the famous Silverstone race track on England. Every year, a large crowd of MINI fans and not only, attend the event with many participants bringing their MINIs from as … Continue reading

BMW and MINI USA continue to impress with their latest and most innovative marketing techniques. If the MINI viral videos are already well known and appreciated by the fans, this latest campaign surprises everyone and hopefully, in a good way. … Continue reading

Since its introduction at the Los Angeles Auto Show, there were over 1,800 people that have applied for a MINI E lease with only 450 vehicles available in California, New Jersey and New York. At $850 per month, the MINI … Continue reading

This weekend, the MINI brand and its worldwide community is celebrating the 50th birthday of the brand. The MINI United Festivail takes place at the famous British race track in Silverstone and fans around the world have gathered for this … Continue reading

The new Life Ball MINI created in Katy Perry style by American designer duo The Blonds made its debut at the Life Ball gala earlier this week in Vienna, Austria. For the ninth year in a row, MINI sponsored the … Continue reading

MINI-i – the first prototype of the MegaCity vehicles Project i is long-term commitment by the German automaker BMW to develop a number of solutions for congested city motoring. It was 2007 when we first heard rumors around this ultra-secret … Continue reading

While those of us that live in the U.S. are still waiting for the first MINI diesel model, the fellows in Europe have already been enjoying them for a while. But the big news today, according to Motoringfile, is that … Continue reading

When fashion and music come together at the Life Ball, the result will always be something fascinating and unique – the new Life Ball MINI created in Katy Perry style by American designer duo The Blonds. MINI is supporting the … Continue reading

BusinessWeek has an interesting analysis on BMW’s Project i and the future of electric cars correlated with the high battery prices. Here is an excerpt from the article: “WILLING TO PAY”? Skeptics counter that the future may be a long … Continue reading