Why do we like the things we like and choose X over Y? Why do some of us choose coffee over tea and Apple over …

The 2011 Essen Motor Show opens its doors tomorrow for the 2011 and along with a wide range of modded and tuned up vehicles, it …

BMW becomes every day more involved with startups and new technologies. Last month, location-based services app Glympse announced a partnership with BMW. The app enabled …

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, …

Securing the High Ground I’m in the midst of going over material from the Frankfurt Auto Show and press releases to continue coverage of the …

Loved by some and greatly feared by others, the “DSC button” polarizes fingertips. Many now refuse to buy a car without DSC or “Dynamic Stability …

Top Gear’s famous host Jeremy Clarkson is known for not easily warming up to BMW vehicles, but in his latest DVD dubbed “Powered Up”, the …