In a BMW, the seat is considered part of the vehicle’s suspension. BMW releases a video on their Youtube channel that takes us into the labs where the driver’s seat is engineered for sporty driving. Several BMW specialists explain the … Continue reading

A Perfect Match is a short film made by BMW Classic. The film is all about Jack and his weird search for a suitable replacement for the BMW 1602. The first advance laurels were already awarded at the Cannes Corporate … Continue reading

Corvette was the title sponsor of ABC Sport’s broadcast of the 12 Hours of Sebring race that took place this past Saturday. General Motors and Corvette Racing Team took the opportunity to show the strengths of their race car by … Continue reading

BMW releases a new video showcasing their Performance Parts. Last year, BMW aggressively started to promote their BMW Performance offerings and the video campaign began with 1 Series and 3 Series vehicles. Also starting last year, in the U.S., marketing … Continue reading

The Heat Testing team at BMW travels to one of the hottest places on the planet, as they aim to ensure that a BMW can be driven anywhere in the world. Death Valley region is one of the lowest point … Continue reading

Chris Bangle, the charismatic designer and ex-chief of design at BMW, attended the 2011 Geneva Motor Show and as usual, he made a stop at the BMW exhibit where he was seen cordially chatting with his former colleagues or employees. … Continue reading

BMW Vision ConnectedDrive Concept is not about the design language, but more about a concept that shows how cars could be connected to their environment in the future. To tell the story of ConnectedDrive Concept, BMW releases a video clip … Continue reading

The 2011 Geneva Motor Show kicked off yesterday and BMW’s exhibit has been surrounded by a large crowd. In the usual M corner, BMW decided to bring out a 1 Series M Coupe in Alpine White, one of the three … Continue reading

Just moments ago, a new teaser episode from M-Power.com just went live. In a new initiative to create interest and buzz around a new M product, the marketing fellows at BMW are teasing us with this new footage. Moving forward, … Continue reading