BMW has poured over €10 billion into Neue Klasse to develop a broad range of electric vehicles. But investing in the future isn’t just about spending vast sums on products. It’s also about investing in…
If you find the new iX3’s design a bit too soft, this rendering should change your mind. It offers a much more aggressive interpretation of BMW’s fresh design language set to define all Neue Klasse…
BMW is prioritizing Europe for the market launch of the second-generation iX3. Customer deliveries are scheduled to begin on the Old Continent in March 2026. If you’re in the United States, you’ll have to wait…
United Airlines and BMW of North America have quietly pulled off one of the more interesting collaborations in travel this year. Over the summer, the two companies completed more than 14,000 BMW tarmac transfers for…
Why did BMW choose to debut the new iX3 as its first Neue Klasse model in the modern era? Because as much as we love cars, SUVs pay the bills. Still, Munich knows sedans will…
Ever since BMW inked a deal with Real Madrid, the football team’s players have mostly been driving electric cars. While a few have chosen to pick up the keys to an XM, the vast majority…
BMW USA just published its sales results for the third quarter. Demand jumped 24% to 96,886 units, but two entries in the tally caught us off guard. Someone bought a previously unsold i3, while another…
Winning the electric SUV race isn’t just about range and performance. Just as important is how the cabin feels once you’re inside. BMW and Porsche take very different approaches with the iX3 and the upcoming…
How big of a company is the BMW Group anyway? At the end of last year, it employed just under 160,000 people across more than 30 production and assembly plants worldwide. As of this week,…
Following its premiere earlier this month in Munich, the iX3 has embarked on a world tour. The electric crossover has already landed in the United States, with its latest stop in Slovakia. Unsurprisingly, BMW didn’t…
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