BMW designer says Apple made white most popular exterior car color for American buyers

Interesting | August 31st, 2012 by 8
BMW-M5-F10-Frozen-White-Individual-2012-07

For years, black and silver were always at the top of most desired colors for cars. But as of 2011, white has become the predominant …

For years, black and silver were always at the top of most desired colors for cars. But as of 2011, white has become the predominant color choice among American buyers. A survey published last year says that white made up 20 percent of the 2011-model-year cars.

In an interview with Yahoo Autos, Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, says that Apple is to blame for this: “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”

Clearly at fault here are the Silicon Valley giant’s iPhones and iPads which are offered in white, therefore influencing on the choice of paint options when buying a new car. For many years consumers resisted the impulse to buy the great looking and immaculate white job mostly cause maintenance concerns. A white paint job can be difficult to maintain and dust or dirt immediately stand out on the immaculate white.

BMW designer says Apple made white most popular exterior car color for American buyers

Silver and black have been known as much colors that save you weekly trips to the car wash and they have been also used extensively by car designers to showcases the design lines of a car.

Furthermore, BMW’s McGill and other industry experts list blue, orange, brown and bronze colors as the new trend. Coincidentally one of our favorite paint jobs on a BMW is the Frozen Brown seen on the 6 Series Gran Coupe.

Let us know in your comments below what your favorite color on a car is.

[Source: Yahoo Autos]

  • E28

    Estoril blue or Imola red are amazing colors, makes the car special, black and silver are bad and boring, especially black which erases every line of the car, white is good but its very often on the new cars nowadays.

  • Alex

    I’ve always loved white cars, especially white BMWs. White brings out the body lines so much better, imo black hides everything. I’ll agree it’s a pain to keep looking good because everything shows up on it, but when it is clean there’s no comparison.

  • http://www.naburean.tk/ NaBUru38

    There are so many ugly white cars here in Uruguay that I agree with the “blame” thing. Black cars get dusty too, the best trick is non-glossy silver or medium grey. But I like bright colours, like Le Mans blue for a BMW.

  • http://www.naburean.tk/ NaBUru38

    I agree with the “blame”thing – there’s way too many ugly white cars here in Uruguay, so I don’t like luxury cars in white. I prefer bright colours, like Montecarlo Blue in a BMW.

  • 02ti

    What a load of cr@p. Color preferences run in cycles. In the late ’70′s or early ’80′s, as I recall, white was the most popular color for years.

  • http://www.facebook.com/john.watne John A. Watne

    Black saves you trips to the car wash? On what planet? I like my car’s dark blue color, but, as a friend who has a car detailing business says, if your car has a dark exterior, plan to spend an hour longer washing per week than with a light color.

  • http://www.facebook.com/profile.php?id=100002745590663 Al Ro

    Red would be great on the BMW 6 Series Gran Coupé, or any of their convertibles!!

  • Pingback: BMW designer credits apple for the latest American Color choice - Mercedes Benz SLK World Forum

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