BMW is back in Hollywood with Mission Impossible – Ghost Protocol

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Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main …

Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production.

BMW is back in Hollywood with Mission Impossible – Ghost Protocol“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

Having provided vehicles for outstanding film projects, TV productions, etc. for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications.

“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release mid of December 2011.

For more information please see www.bmw.com/mission

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  • LexusLVR

    Pretty sad how BMW has to rely on Hollywood to sell their cars for them through movies.

    People willingly flock to Lexus dealerships in comparison.

    • LexusLVRAssIsTooSore

      Yeah its sad.  I wish they would show more Yaris and Camrys on film.  Those are sexy cars.  That would be like Toyota porn for ya eh… LexusLVR?  I know you would be watching those movies while you get pounded from behind.

      Yeah the Lexus dealerships are always full of people like an Apple store.  I see sea of people flocking and waiting in line for them.

    • LexusLVRAssIsTooSore

      Yeah its sad.  I wish they would show more Yaris and Camrys on film.  Those are sexy cars.  That would be like Toyota porn for ya eh… LexusLVR?  I know you would be watching those movies while you get pounded from behind.

      Yeah the Lexus dealerships are always full of people like an Apple store.  I see sea of people flocking and waiting in line for them.

  • Jim@jim.com

    I think this particular movie franchise will hurt BMW more than it helps.   It will put the car in front of millions of people…. and then associate it with a moronic movie promoting hollywood values of excess and a stupid view of how the world works.

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