Dr. Segler BMW M Boss leaving for MINI

News | April 1st, 2011 by 8
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Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for …

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future.

P90074760 1600x1200 655x493Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand’s successful growth story.

Photos and CVs of Dr. Nitschke and Dr. Segler are available in our PressClub at

8 responses to “Dr. Segler BMW M Boss leaving for MINI”

  1. Tom Cardone says:

    will this result with changes in BMW M?

  2. Giom says:

    What does this mean for M? I was so excited about what Dr Segler was doing – he’s got a passion for the brand that is contagious. I wonder what happened that he had to move so quickly.

    Is M in good hands with Dr Nitschke? I don’t know him at all?

  3. Segler’s great. I’m sure he’ll be just as successful at MINI but its a shame he won’t be over M cars any longer.

  4. Grin says:

    Yong Kim Kuk, the former manager of Hyundai’s performance division will apparently take over at BMW M!

  5. Ted Spahr says:

    Dr. Nitschke has been with the company 11 years longer then Dr. Segler. He’s seen everything that the ///M division has developed. I do believe and sincerely hope that our beloved ///M division will be well taken care of in the hands of Dr. Nitschke.

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