Editorial: The Name Game

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Today’s news revolved around the official confirmation of an upcoming M model based upon the 1 Series Coupe being launched in the second quarter of …

Today’s news revolved around the official confirmation of an upcoming M model based upon the 1 Series Coupe being launched in the second quarter of 2011. The official statement came from the BMW M boss himself, Dr. Kay Segler, and confirmed our previous assumptions based upon multiple spy photos.

But one aspect that has yet to be confirmed is the naming convention that will define and label the enthusiastic M model. Our current bet goes on either the 1M badge or 135i M, the latter one following a similar approach to the Z4 M sold by BMW in the past.

With this occasion, we would like to revive an article published by our colleague Shawn Molnar:

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“A Controversial ///Moniker” by Shawn Molnar

The new 1 series based ///M car is sure to be quick with very lightweight components and even more power on tap. Current spy shots look promising with muscular rear wheel fenders and massive brakes all-round. Active aero will help cut through the air at speed.

With an M tuned N55 pushing a rumored 345 hp, the power of this ‘entry’ ///M model will eclipse the power of the vaunted E46 M3. While the 135i it’s based upon tips the scales at 1560 kg (3439 lb), the M car is currently on a vigorous diet and we can expect weight loss in the realm of 100 to 200 lb. Of course, we wish for more weight shaved off, but the reality of modern safety and comfort standards see things otherwise.

Still, this kind of power to weight ratio should yield pleasing results. The stock 135i was clocked at 4.7 seconds from 0-60 (Car and Driver); speculation is a dangerous game, but we can expect to see the new M car achieve 0-60 times below 4.5 seconds. With enough weight loss it may even eclipse acceleration times of the current E92 M3 (we don’t mind).

New Efficient Dynamics technology will be in place to ensure the new M car is not only much faster, but also treads lightly on the globe. Expect to see impressive emissions figures when it’s released. True, this is not something enthusiasts typically drool over, but it does speak to the world-class engineering and technology in the car.

We are confident the M division will dial out the understeer that exists in the current 1 series, after all, the new M car’s natural habitat will be the track – a place where resistance to turn in kills lap times.
I for one desperately hope they reserve the “///M1″ name for a proper ///M supercar – a natural successor to the original ///M1. No idea how they would name it otherwise: ///M135, ///Mtii, ///M345 (hp), ///M Turbo, ///1M,  ///M we called it the one series and now we have no names left (that one’s kind of long), 1tii, ///M1tii, ///Mdrive, ///M1i, ///M1t, ///M135i, 135///M, ///M16t (1 series inline 6 turbo)? (Update: 1M and 135i M were added to the list)

Please… anything but ///M1, save that for the supercar fighting ///M Flagship. With such nostalgia and romance, the name is too legendary to use on anything but a BMW supercar – not to minimize this new ///M product.

In my humble opinion, if BMW brands it as a full M car than it must have M in the name. So as to maintain consistency in the moniker, it must also contain “1.” Keep in mind BMW broke away from tradition with the new X6///M and X5///M by placing the M behind the unique vehicle designation.

So, what will it be? Let’s see your take on the new ///M car’s proper name by selecting your choice below. If it’s not there, please add it in the comment section and we will add it too the list.
///M345 (hp)
///M Turbo
///M we called it the one series and now we have no names left (that one’s kind of long)
///M16t (1 series, inline 6, turbo)

[poll id=”48″]

19 responses to “Editorial: The Name Game”

  1. Adriano Salinas says:

    I like 1 Series ///M is too….

  2. Adriano Salinas says:

    135CSi remembers me the old one 635CSi or the 850CSi.., but I like 1 Series ///M is too an option

  3. badger says:

    whats wrong with the bmw M Coupe?

  4. plaxico says:

    it doesnt sound good as AMG now does it? But thats already take so i dont know what theyll do. Understand their frustration

  5. Ted Spahr says:

    135tii is where it’s at… Back to the days of the 2002tii.

  6. Vaybach Khan says:

    the first m car with the m place after the name of the car was z3 m coupe…then z4 m…
    u have to think that new generations will be confused ,and if they think logical they will think 3 series m3,5 series m5,6 series m6….1 series m1…
    so maybe its the best way to be m1 but with the name like tii or something else coupe or something cool as spyder,so it can be recognized…
    but my vote goes to 1m…the perfection is simplicity…and it explain everything…

  7. Ralph says:

    call the 1-series M1 …. and if they want to unveil a supercar ,bmw should change the name of their supercar and maybe call it The ///MF1

  8. Joe says:

    All the above just don’t make sense to me.

  9. n8n says:

    B ///M W =D

  10. Barry says:

    1M is the best choice. Everybody, including the dealers will be slipping up and calling it M1 anyway. Should be fun!

  11. The Lee says:

    M1 is out of the question, folks. There’s already been an M1, and there shan’t be another unless they decide to make an appropriate descendant of the original.

    I actually do like 135tii, but I’m not confident that the whatever-they-end-up-calling-it will capture the same mystique as the 2002tii. Who knows?

  12. XC says:

    “M 135CSi” is the name… just like the 1984-1989 “M 635CSi”. You read it here first! lol

  13. Stefan says:

    The Z4M Roadster and Coupé are “officially” named M Roadster and M Coupé – that’s what’s registered with the Kraftfahrt Bundesamt (Federal Office of Motor Traffic) in Germany. Z4 does not appear anywhere in the registeration.
    Therefore M Coupé would be a suitable option.

    An option you are missing is 135tii like the 2002tii in the 70s.

  14. Ryan says:


    Simplicity ftw

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