BMW X1 is entering the final stage where all the marketing materials need to be filmed or photographed in different locations, countries, chosen by BMW. We learned that beside California and Vancouver, our beautiful hometown Chicago will play its role in the X1 theme.
Recently, every newly released BMW model came with a theme, a slogan, the Z4 was all about the “Expression of Joy”, but the X1 will tell you that “This is your world..”. The marketing slogan comes from the idea behind this small SAV, an urban vehicle geared towards a younger demographic who enjoy outdoor activities as well and would still like to use a spacious car to transport their surfboards, skis, snowboards or climbing equipment.
In one word, the BMW X1 will offer: Flexibility.
Beside the beautiful new exterior color shown here, Mocca Brown Metallic, what I enjoy the most about these photos, is the passion that drives these spy photographers, fearless professionals that are committed to do what’s necessary to bring the latest photos to the car fans. I’m sure the BMW crew wasn’t happy about their little encounter, but without taking sides, I believe everyone was trying to do their job. Glad no one got hurt :)
Feel free to go over at LeftLaneNews for more photos. There is also a spy photo of a covered wheel, which apparently will have an unique and excellent design.