BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
BMW has officially claimed the premium crown in its home market of Germany—at least when commercial vehicles are excluded. According to the latest figures from the Kraftfahrt-Bundesamt (Federal Motor Transport Authority, KBA), BMW recorded 119,084…
Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW…
BMW Group reported a steep 61% drop in third-quarter profit on Wednesday, missing analyst expectations due to declining sales in China and issues with a braking system that led to a recall of 1.5 million…
The BMW core brand has published sales results for the first quarter of the year when it delivered 519,796. It represents a significant decrease of 7.3% compared to Q1 2021, but understandable given the problematic…
After a record-breaking 2021, this year is also shaping up to be a hit for BMW based on Q1 results. Between January and March, deliveries to customers rose by 3.2% compared to Q1 2021, reaching…
As BMW’s portfolio gets wider and wider, and SUVs become more and more important, it can seem as though BMW’s lost its way and become an SUV maker, rather than the builder of small sports…
Norway has been on the forefront of EV adoption since the beginning of EVs. The beautiful Scandinavian country has been quick to adopt EVs and has the highest percentage of EV sales of any country…
2021 was far from being a regular year for the automotive industry as the semiconductor shortage severely hampered production. Even in these less-than-ideal market conditions, the BMW Group managed to set a new all-time record…
Last week, BMW Group was happy to report it had a record-breaking 2021 after global sales of 2,521,525 cars. The core brand managed to beat Mercedes and Audi to grab first place on the luxury…
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