How Lexus Nearly Broke BMW — and How BMW Fought Back
BMW sells a lot of cars in the U.S. these days. In fact, at last count, the marque moved 371,346 cars and SUVs last year. It didn’t happen overnight; fifty years ago, BMW of North…
sales
The Three Biggest Threats BMW Faces in 2026
BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
BMW Overtakes Mercedes as Germany’s Top Premium Car Brand in 2025
BMW has officially claimed the premium crown in its home market of Germany—at least when commercial vehicles are excluded. According to the latest figures from the Kraftfahrt-Bundesamt (Federal Motor Transport Authority, KBA), BMW recorded 119,084…
BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market
Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW…
BMW’s Profit Plummets 61% Amid China Sales Slump and Major Recall
Tesla Outsells BMW in North America: What Does That Say About EVs and Luxury?
For years, BMW has been the luxury sales leader in the U.S. However, that crown was just stolen—quite easily—by Tesla. According to Automotive News‘ Research and Data Center (h/t to Jalopnik), Tesla delivered 491,000 cars…
BMW Sales In Q1 2022 Down By 7.3%, But Demand For M Cars Increased
The BMW core brand has published sales results for the first quarter of the year when it delivered 519,796. It represents a significant decrease of 7.3% compared to Q1 2021, but understandable given the problematic…
BMW USA Sales Soar By 3.2% In Q1 2022, MINI Up By 9.4%
After a record-breaking 2021, this year is also shaping up to be a hit for BMW based on Q1 results. Between January and March, deliveries to customers rose by 3.2% compared to Q1 2021, reaching…
BMW 3 Series and 4 Series: Best Selling BMW Models Worldwide
As BMW’s portfolio gets wider and wider, and SUVs become more and more important, it can seem as though BMW’s lost its way and become an SUV maker, rather than the builder of small sports…
BMW iX Already Selling Well in Norway — Third Best-Selling EV Last Month
Norway has been on the forefront of EV adoption since the beginning of EVs. The beautiful Scandinavian country has been quick to adopt EVs and has the highest percentage of EV sales of any country…
BMW 3 Series Outsold By Tesla Model 3 In The European Union Last Year
2021 was far from being a regular year for the automotive industry as the semiconductor shortage severely hampered production. Even in these less-than-ideal market conditions, the BMW Group managed to set a new all-time record…
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