BMW Supervisory Board Chairman Norbert Reithofer reflects on the automaker’s challenges and strategies in a Manager Magazin interview. He highlights the transformative New Class EV lineup, global competition with BYD, and the impact of trade tensions. With profitability and innovation as core goals, BMW aims to redefine its leadership in the e-mobility era.
Discover how BMW’s Neue Klasse electric vehicles are set to revolutionize premium mobility in 2025. Featuring cutting-edge architecture, innovative software, and a sustainable approach, BMW aims to redefine driving pleasure for the next decade.
BMW’s 2024 Christmas campaign, “Das Geschenk” (The Gift), celebrates the legacy of the 1960s BMW 1500 while building anticipation for the upcoming Neue Klasse electric vehicles.
Get an exclusive behind-the-scenes look at how we created renderings of the 2027 BMW 3 Series (G50) based on spy shots and insider details.
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Discover how BMW M is revolutionizing high-performance driving with its innovative electrified prototypes. Featuring four independent electric motors and groundbreaking control systems, BMW M promises unmatched agility, precision, and performance in the electric age. Dive into the details of their electrification journey and future plans.
Discover the latest spy photos of the 2025 BMW iX3 Neue Klasse SUV, revealing production-ready features like modern LED lighting, pop-out door handles, and a bold new design.
BMW Plant Steyr in Austria is shipping Gen6 electric motors to the new car factory in Debrecen, Austria to power Neue Klasse EV test vehicles.
The BMW TechWorks India joint venture between BMW and Tata Technologies will create software for the new wave of electric vehicles.
BMW M boss Frank van Meel has revealed the mysterious electric coupe with Neue Klasse styling was just a test mule for a quad-motor setup.
Discover BMW’s bold shift to monolithic design, a philosophy blending minimalist surfaces with striking proportions. From the iX to the Neue Klasse platform.
Explore a stunning render of the future BMW i3 Neue Klasse, showcasing its sleek 2025 design. Discover how BMW blends innovation with heritage, inspired by the iconic E30 3 Series.
