Nearly 1 In 4 Cars Sold By BMW Group In 2024 Was Electrified
BMW Group's full sales results for 2024 show that plug-in hybrids and EVs accounted for 24.2% of total deliveries.
Neue Klasse
BMW’s Original Neue Klasse: The Cars That Almost Weren’t
Discover the compelling story of BMW’s ‘Neue Klasse,’ the series of cars that saved the company from collapse in the 1950s and 60s. Learn how models like the BMW 1500, innovative designs, and the groundbreaking M10 engine played a pivotal role in reshaping the brand’s legacy.
Upcoming BMW EVs Will Look Almost The Same As Gas Cars
We spoke with BMW design boss Adrian van Hooydonk about Neue Klasse and how next-generation EVs will share their fresh styling with ICE cars.
BMW M4 Electric (ZA2): A Groundbreaking EV Coupe Coming Post-2028
The 2027 M3 Electric (ZA0) offers both ICE and EV options, while the M4 Electric (ZA2) will debut as a revolutionary, all-electric performance coupe.
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Norbert Reithofer Reflects on BMW’s Future as He Prepares to Step Down
BMW Supervisory Board Chairman Norbert Reithofer reflects on the automaker’s challenges and strategies in a Manager Magazin interview. He highlights the transformative New Class EV lineup, global competition with BYD, and the impact of trade tensions. With profitability and innovation as core goals, BMW aims to redefine its leadership in the e-mobility era.
BMW CEO Speaks On The Neue Klasse and the Next Decade of Innovation
Discover how BMW’s Neue Klasse electric vehicles are set to revolutionize premium mobility in 2025. Featuring cutting-edge architecture, innovative software, and a sustainable approach, BMW aims to redefine driving pleasure for the next decade.
BMW’s Christmas Campaign Honors the Legacy of the Iconic 1500
BMW’s 2024 Christmas campaign, “Das Geschenk” (The Gift), celebrates the legacy of the 1960s BMW 1500 while building anticipation for the upcoming Neue Klasse electric vehicles.
Stripping Back the Camouflage: Meet the 2027 BMW 3 Series
Get an exclusive behind-the-scenes look at how we created renderings of the 2027 BMW 3 Series (G50) based on spy shots and insider details.
How BMW M Is Shaping the Electric Sports Car Era
Discover how BMW M is revolutionizing high-performance driving with its innovative electrified prototypes. Featuring four independent electric motors and groundbreaking control systems, BMW M promises unmatched agility, precision, and performance in the electric age. Dive into the details of their electrification journey and future plans.
BMW iX3 Neue Klasse SUV: Spy Photos Reveal Frunk Space and Production Lights
Discover the latest spy photos of the 2025 BMW iX3 Neue Klasse SUV, revealing production-ready features like modern LED lighting, pop-out door handles, and a bold new design.
BMW Neue Klasse EV Prototypes Use Next-Gen Electric Motors
BMW Plant Steyr in Austria is shipping Gen6 electric motors to the new car factory in Debrecen, Austria to power Neue Klasse EV test vehicles.
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