BMW Turns Marketing Conference Into A Stage For The New iX3
The BMW iX3 Neue Klasse took center stage at the Eiffel Workshop in Budapest.
The BMW iX3 Neue Klasse took center stage at the Eiffel Workshop in Budapest.
As Neue Klasse ushers BMW into an EV-first, software-defined era, today’s best combustion cars — from the G20 3 Series and manual G80 M3 to the B58-powered M240i, X5, and Z4 M40i — may be the last of the brand’s “old school” formula.
Guests from 27 countries have the opportunity to get a taste of the new BMW iX3 in Italy's snow-covered wonderland.
BMW and MINI models are the first to integrate the new Global Player app in their cars. Over 180,000 vehicles in the UK are already compatible.
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The BMW 1500 and the Neue Klasse rescued BMW from the brink. It turns 65 this year.
BMW will run CLAR and Neue Klasse in parallel, with large SUVs staying on CLAR and core EVs moving to the new NCAR platform.
Neue Klasse changes how the iX3 decides grip, braking and torque in real time, moving control earlier instead of reacting later.
BMW’s new Gen6 battery brings 800-volt charging, 400 kW peaks, improved thermal control, and native bidirectional power support.
How circular thinking is reshaping BMW’s design priorities
BMW opened its Munich operations for Responsibility Days 2025, showing how the plant, workforce, and training programs are preparing for the Neue Klasse.
The digital exercise takes after the latest spy photos of camouflaged G50 prototypes.