News
BMW’s electric roadmap is often described as a “transition,” but that word undersells how deliberate the strategy actually is. Over the next several years, BMW will be running, by choice, two fundamentally different EV architectures…
Horatiu Boeriu / December 12, 2025
iX3
BMW held a series of technical sessions on Neue Klasse and used the iX3 to explain how the new control system works. Most of the time was spent on braking logic, torque flow, and how…
Horatiu Boeriu / December 8, 2025
Tech
BMW’s sixth-generation eDrive platform is the company’s most comprehensive redesign of its battery, power electronics, and charging systems since the original i3. Unlike earlier generations, which evolved through incremental changes, Gen6 introduces a new battery…
Horatiu Boeriu / December 3, 2025
News
Perhaps BMW’s most popular buzzword of the last few years is “circularity.” After all, BMW’s Neue Klasse future largely originated from a concept dubbed the i Vision Circular. More importantly, the brand touts the iX3…
Steven Paul / November 25, 2025
News
Inside BMW’s Major Transformation in Munich: What We Saw at Responsibility Days 2025
by Horatiu Boeriu / Date: November 15, 2025
3 Series
“BMW reinvents itself” – that’s how the Vision Neue Klasse was described at its reveal. It’s been a little over two years since the concept broke cover at IAA Mobility. We saw the car in…
Adrian Padeanu / November 13, 2025
News
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
Surya Solanki / November 10, 2025
3 Series
BMW’s next-gen sport sedan lineup is about to split enthusiasts in two. In just over a year, we’ll see something we never thought we’d say again: a brand-new BMW i3 (if we exclude the China-only…
Horatiu Boeriu / October 20, 2025
i3
BMW is reviving the i3 name for its first Neue Klasse sedan — a car that promises up to 900 km of range, 400 kW charging, and M-level performance. Here’s why the 2026 BMW i3…
Horatiu Boeriu / October 9, 2025
iX3
BMW Italy has marked its ongoing partnership with AC Milan — where it serves as Premium Partner and Official Automotive Partner — with an exclusive preview of the new BMW iX3 for head coach Massimiliano…
Horatiu Boeriu / October 9, 2025
2 Series
BMW’s compact rear-wheel-drive sports coupe, and one of the most fun BMWs to drive today – the 2 Series (codename G42), has already received its mid-cycle facelift—but you’d be hard-pressed to spot the changes. Even…
Horatiu Boeriu / October 7, 2025