Neue Klasse

How BMW’s Designworks Turns Circularity Into Design

How BMW’s Designworks Turns Circularity Into Design

Perhaps BMW’s most popular buzzword of the last few years is “circularity.” After all, BMW’s Neue Klasse future largely originated from a concept dubbed the i Vision Circular. More importantly, the brand touts the iX3…

Inside BMW’s Major Transformation in Munich: What We Saw at Responsibility Days 2025

3 Biggest Opportunities for BMW in 2026

3 Biggest Opportunities for BMW in 2026

2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…