3 Biggest Opportunities for BMW in 2026
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
BMW’s next-gen sport sedan lineup is about to split enthusiasts in two. In just over a year, we’ll see something we never thought we’d say again: a brand-new BMW i3 (if we exclude the China-only…
BMW is reviving the i3 name for its first Neue Klasse sedan — a car that promises up to 900 km of range, 400 kW charging, and M-level performance. Here’s why the 2026 BMW i3…
BMW Italy has marked its ongoing partnership with AC Milan — where it serves as Premium Partner and Official Automotive Partner — with an exclusive preview of the new BMW iX3 for head coach Massimiliano…
Why did BMW choose to debut the new iX3 as its first Neue Klasse model in the modern era? Because as much as we love cars, SUVs pay the bills. Still, Munich knows sedans will…
The recent spy shots of the upcoming BMW iX1 (NB5) have stirred plenty of speculation, but the biggest question isn’t about the iX1 itself. It’s about its sibling: the iX2. If BMW is preparing to…
It’s been over a year since car paparazzi surprised us with images of this intriguing camouflaged vehicle. Clearly a Neue Klasse coupe of some sort, the cloaked BMW was never seen again. It remains unclear…
At over €10 billion spent in recent years, Neue Klasse is BMW’s largest investment ever. Although not all of the money has gone into EVs, electrification has played a dominant role. The 2026 iX3 has…
BMW wasn’t the first automaker to experiment with carbon fiber in road-legal cars. Back in 1992, the legendary McLaren F1 was among the early adopters. The lesser-known Jaguar XJR-15 even preceded the BMW V12-powered supercar…
BMW has officially entered the Neue Klasse era, a transformation as profound as the original shift that saved the brand in the 1960s. At a recent roundtable, Joachim Post, BMW’s Board Member for Research and…