MINI marketing

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“It’s personal”: MINI family

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…

Video: Meet the MINI Family

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58…

MINI vs. Monster: The Final Cut

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

Video: MINI E Scooter in urban setting

MINI amazes again: Countryman TV Commercial “Flow “

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving…

MINI Countryman TV Commercial: Marketing at its best

If there is one thing that we love more about the MINI other than its fun-to-drive vehicles, are the great marketing campaigns coming from the Oxford-based company. MINI has always appealed to a younger crowd,…

Funny Video: MINI Taunts Porsche With Rocky IV Spoof

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered…