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When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…

This year marks BMW M’s 50th anniversary, if you didn’t already hear. BMW’s sorta been shouting it at all of us since mid-2021, to get us prepared for the coming celebratory festivities. One of the…

A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design, but without the 3D shapes of the previous logo. The middle…