Jochen Neerpasch

A Deeper Dive into the History of the BMW M Logo Colors

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The True Story Behind the Meaning of the BMW ///M Colors

For years, there’s been some confusion as to the origins of the M Division’s colors. Which is surprising, considering that there may not be a more famous color combination in the entire automotive industry than…

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BMW M CEO Races Group 5 BMW 320i on Hockehneim

One of the things that differentiates the BMW M brand from its rivals is the fact that its CEOs have traditionally been authentic car guys. Look back at the man who founded the Motorsport division…