Why BMW Gesture Control Failed to Win Over Drivers
Gesture Control never arrived quietly. BMW introduced it in 2015 on the then-new G11 7 Series, framing it as the next step in keeping a driver’s eyes on the road and hands free of extra…
Gesture Control never arrived quietly. BMW introduced it in 2015 on the then-new G11 7 Series, framing it as the next step in keeping a driver’s eyes on the road and hands free of extra…
In an era where dashboards resemble smartphones and cars behave more like connected devices than machines, the real battle for driver loyalty is happening on the screen. Behind every swipe, animation, and menu is a…
Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…
While many automakers are racing to strip away physical controls in favor of all-digital interiors, BMW says its approach is guided by real-world usage data collected from millions of vehicles. That data, according to the…
Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW’s data, the reality looks very different….
Screens have quickly become the centerpiece of modern car interiors. As automakers race to add more digital real estate, the conversation is shifting from what’s possible to what’s practical — and, where the line should…
BMW is discontinuing its in-car fuel payment feature in Europe, just months after introducing the convenient technology through the iDrive system. The decision, confirmed by BMW following a report by BimmerToday, and direct inquiry to…
It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…
Waze has rolled out a long-awaited feature with version 5.4.0, allowing users to see turn-by-turn navigation directly in their vehicle’s digital instrument cluster. This update, now available on iOS via CarPlay, marks the first time…
Love it or loathe it, the future of car interiors is mostly about screens. BMW is ready to deliver the goods and cater to the smartphone-loving audience. With iDrive X, jumbo-sized displays mounted front and…