idrive

Why BMW Gesture Control Failed to Win Over Drivers

Why BMW Gesture Control Failed to Win Over Drivers

Gesture Control never arrived quietly. BMW introduced it in 2015 on the then-new G11 7 Series, framing it as the next step in keeping a driver’s eyes on the road and hands free of extra…

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…

The Last “Knob” Standing: Why BMW Won’t Kill the Volume Dial

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

BMW Explains Why The iDrive Controller Is Dead

BMW Explains Why The iDrive Controller Is Dead

Love it or loathe it, the future of car interiors is mostly about screens. BMW is ready to deliver the goods and cater to the smartphone-loving audience. With iDrive X, jumbo-sized displays mounted front and…