idrive

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

BMW Explains Why The iDrive Controller Is Dead

BMW Explains Why The iDrive Controller Is Dead

Love it or loathe it, the future of car interiors is mostly about screens. BMW is ready to deliver the goods and cater to the smartphone-loving audience. With iDrive X, jumbo-sized displays mounted front and…

Help BMW Shape the Future of iDrive

Help BMW Shape the Future of iDrive

Are you a passionate Driver of an X3, X1/iX1, X2/iX2, MINI Cooper and Countryman with the latest ID9 Head Unit, or a 7 Series with a Theatre Screen? Or do you have access to another…

The Future of Driving: An Exclusive Look at BMW iDrive X

BMW iDrive: History, Legacy, and Importance

BMW iDrive: History, Legacy, and Importance

In 2001, BMW introduced the iDrive in the 7 Series (E65) to streamline the user experience for in-car functions such as radio, navigation, and air conditioning. There was also voice control for specific applications. However,…

BMW Introduces In-Car Fuel And Parking Payments Across Europe

BMW Introduces In-Car Fuel And Parking Payments Across Europe

BMW has announced a new advancement in in-car digital services, allowing customers in Germany to pay for fuel and parking directly from their vehicles. This new feature is available immediately for vehicles equipped with BMW…

BMW Evaluating Front Passenger Screen For Future Cars

BMW Evaluating Front Passenger Screen For Future Cars

BMW’s current infotainment technology still feels fresh, having been introduced just three years ago. It has already been updated (iDrive 8.5 or iDrive 9.0 depending on the model) but a whole new system is coming…