Why BMW Gesture Control Failed to Win Over Drivers
BMW’s Gesture Control promised futuristic interaction, but real drivers found it slower, awkward, and less reliable than simple physical controls.
BMW’s Gesture Control promised futuristic interaction, but real drivers found it slower, awkward, and less reliable than simple physical controls.
Inside BMW Designworks’ worldwide approach to user experience
BMW adds Hot Wheels: Xtreme Overdrive to its AirConsole library, letting drivers race Hot Wheels cars inside supported BMW models.
BMW Says Data, Not Design Trends, Decides Which Physical Buttons Stay in Its Cars
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