News
Working with Virgin Hyperloop One, and the Roads and Transport Authority of Dubai (RTA), Designworks helped create a prototype design for the Dubai hyperloop capsule. The design recently made its global debut at City Walk…
Horatiu Boeriu / April 26, 2018
Auto Shows
On Monday, BMWBLOG and BMW have unveiled the all-new 2018 BMW M3 30 Years American Edition, a one-of-one model designed by DesignWorks Studio (Sandy McGill – Lead Designer) and BMW Individual. This special M3Â celebrates the…
Horatiu Boeriu / November 1, 2017
Interesting
Even though the boss of Designworks left recently to join MINI, Selle Royal has teamed up with the BMW Group subsidiary to develop a saddle specifically designed for the needs of e-mobility. The result of…
Gabriel Nica / September 22, 2017
Interesting
After Oliver Heimler left the helm of Designworks, going over to MINI to head the design team, the position was left up for grabs and Holger Hampf was named as the President of the BMW…
Gabriel Nica / September 4, 2017
MINI
Oliver Heilmer, Current Chief of Designworks, to Become Head of MINI Design
by Gabriel Nica / Date: June 1, 2017
Interesting
BMW is clearly not done thinking about hydrogen. While the detractors for hydrogen fuel are insatiable, BMW remains steadfast in its belief that hydrogen will be a fuel for the future. We already know that BMW…
Nico DeMattia / April 25, 2017
Interesting
The 20-year-plus relationship between BMW Group subsidiary Designworks and John Deere continues to yield excellent results. In 2016, the companies received eight awards in international design competitions for John Deere construction and forestry equipment –…
Horatiu Boeriu / March 2, 2017
News
On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group. This will see him move from the Interior Design team at BMW Automobiles…
Horatiu Boeriu / August 1, 2016
Interesting
While the digital world increasingly merges with our physical habitat the demand for sophisticated, integrative devices grows. However, for many businesses the true integration of the physical and digital worlds in their products still remains…
Horatiu Boeriu / May 28, 2016
7 Series
BMW’s Individual Manufaktur program is one of the most extensive customization programs that any automaker has to offer. Through BMW’s Individual program, owners can choose from a variety of different paint colors, interior appointments and…
Nico DeMattia / March 5, 2016
Videos
In the first episode of TIME Magazine’s look into BMW, we took a look at the history of BMW and how, as a company, BMW is keen on keeping the traditions of the past firmly…
Nico DeMattia / May 16, 2015