Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
Designworks has been a wholly owned BMW Group subsidiary since 1995 but the two companies first teamed up in 1986 for a conceptual seat design tailored to the 8 Series Coupe E31. In 1993, it…
BMW’s Designworks is celebrating this month its 50th birthday. With locations in Los Angeles, Munich and Shanghai and clients from various industries, Designworks played an important role in the BMW’s history. It was here where…
BMW has been a long-time partner of golfing competitions, sponsoring several and even having its own Open. The 43rd Ryder Cup is no exception and the Bavarian company wanted to try something new for a…
It looks like BMW’s efforts in the field of sim racing are far from over. Initially, a lot of us thought that the push towards simulators took place this spring solely because we were stuck…
No matter how far we’ve come with technology, one of our species’ oldest dreams still seems impossible to attain: flying. The oldest stories passed on from generation to generation have been mentioning this deep desire…
Designworks, a BMW Group company specialized in coming up with innovative industrial designs, unveiled its latest creation today. Working with Taiwanese startup airline, Starlux, the BMW subsidiary unveiled the cabin design for the upcoming A321neo…
Flying taxi designs have been going around for decades, but that future mobility still eludes us. In a latest attempt to showcase a stylish and cool flying taxi, BMW Designworks put together a project with…
The Concorso d’Eleganza Villa d’Este is celebrating its 90th anniversary this year and its partner, BMW, decided it was time to mark the occasion with something special. That special item is the trophy handed to…
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