BMW’s Wild Dwell Box Concept: The Radical “Living Space on Wheels” That Shaped the i3
How an unknown Designworks study became the blueprint for one of BMW's most innovative EVs
The E46 BMW 3 Series You Know and Love? Its Iconic Design Actually Came From California
BMW’s most beloved 3 Series wasn’t penned in Munich at all — its defining look was created on the California coast, reshaping the brand’s design future in the process.
The California Studio That Created the BMW X5: Inside Designworks’ Hidden Influence
The original BMW X5 was shaped not in Munich but in California, where BMW Designworks defined its proportions, stance, and identity and helped launch the modern X lineup.
Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
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How California Shaped the Original BMW X5
Discover how BMW’s California-based Designworks studio helped create the iconic first-generation X5, changing the brand’s future in the SUV market.
A Closer Look At BMW’s New M Visionary Materials Seat
BMWBLOG is attending the New York Climate Week at which BMW is showcasing the M Visionary Materials Seat made from plant-based materials.
BMW x Infinix NOTE 40 Series Racing Edition Smartphone Unveiled
Discover the sleek Infinix Note 40 Racing Edition, designed with BMW Group Designworks. High-speed aesthetics and cutting-edge tech await!
Visiting the BMW Designworks Studio in Santa Monica
Explore BMW Designworks' future of mobility & design innovation in Santa Monica. Discover their vision for cars, tech & human experience.
New BMW Designworks Shanghai Studio Will Work On Neue Klasse EVs
BMW Group’s Designworks has a new location in Shanghai's West Bund district. The design team will work on BMW Group projects and other clients.
Design Chief: “In China, BMW is seen as a luxury object, in America as a sportscar”
We gained new insights into BMW Designworks' inner workings through a recent Adrian van Hooydonk, BMW Design Chief
Inside BMW Designworks’ New State-of-the-Art Studio in Los Angeles
Discover BMW's new cutting-edge Designworks Studios in LA. Featuring a holodeck and stunning M Vision NEXT Concept
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