BMW Q3 2024 US Sales Report: How Each Model Performed
Here's how BMW performed in the third quarter of 2024 in the United States. With a few exceptions, most models were down.
Here's how BMW performed in the third quarter of 2024 in the United States. With a few exceptions, most models were down.
BMW of North America reported a challenging Q3 2024, with a 6.9% drop in BMW brand sales and a 33% decline for MINI. Despite a recall-related stop-sale and market headwinds, leadership remains optimistic about a strong Q4 rebound. MINI’s new models, including the redesigned Countryman and Cooper, are expected to drive future growth. Find out more about BMW’s strategy to regain its momentum.
BMW lowers its 2024 profit forecast due to a recall affecting 1.5 million vehicles with faulty brakes and sluggish demand in China. The German automaker anticipates significant warranty costs and delivery delays, projecting profit margins of 6-7% instead of the previously forecasted 8-10%. Learn how these challenges are impacting BMW's global performance.
Here's how each series from BMW fared in the January-June 2024 period in terms of sales. There are a few winners and losers.
ADVERTISEMENT
Ahead of its facelift, the i4 enjoyed a double-digit growth in the first half of 2024, making the best-selling electric BMW.
Despite being discontinued years ago, the BMW i3 and i8 still appear in the sales chart for the first half of 2024.
Through June, BMW delivered 3,807 units of the XM, a significant jump compared to the first six months of 2023 when only 2,484 SUVs were sold.
BMW, MINI, and Rolls-Royce sold a combined 190,622 electric vehicles through June, an increase of 24.6% over the first six months of 2023.
In the first six months of the year, BMW delivered 1,096,486 cars to customers, up by +2.3% compared to January-June 2023.
With just 537 units delivered in the second quarter of 2024, BMW XM sales plummeted by 29.5% compared to Q1 2023.
BMW of North America today announced its sales results for the second quarter of 2024: a 3.7% increase