Since its founding, BMW of North America has consistently sought to deliver performance-oriented cars tailored to the discerning tastes of U.S. enthusiasts. Even when pricing and federal safety and emissions rules made the task more…
The competition between BMW M and Mercedes-AMG has always been fierce—but for the first half of 2025, it’s BMW M that’s walking away with a definitive victory. BMW M GmbH has just posted its best-ever…
Seeing into the future is a truly rare gift. Especially when it’s about how one of your favorite brands plans to develop and expand their performance car lineup. Catching up with Sylvia Neubauer—Vice President Customer,…
BMW’s M division has grown substantially in recent years, thanks to SUVs, M-lite models and electrified vehicles. Indeed, it achieved a sales record in 2023 with 202,530 deliveries, propelled by the best-selling all-electric i4 M50….
BMW M GmbH has faced criticism from enthusiasts for grouping the sales of M Performance cars with those of genuine M models. Despite this, the i4 M50 was named the best-selling product for a second…
The exact direction of BMW’s future M cars, especially the M3 sedan, seems uncertain given the mismatch between the brand’s traditional values and the compromises that need to be made in the name of electrification….
BMW M is bringing racing technology to their road cars. The motorsport division announced today that BMW M Performance centerlock wheels will come to a wide range of variants in the BMW M2, M3 and…
The latest versions of the BMW M340i and M3 (the G20/G21 and G80/G81) are more similar than previous iterations, to the point where I think they are actually stepping on each other’s toes. With BMW’s…
When it comes to the future of automobiles, electrification is the buzzword that’s reshaping the industry. BMW, a company known for its Ultimate Driving Machine slogan, is not immune to this trend. While it was…
2023 isn’t over but BMW is already looking ahead as next year will be impressively busy in terms of M product launches. No fewer than five models have now been officially confirmed to debut in…
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