BMW M

The Launch Control activation sequence on BMW cars has been known to give some people a bit of a headache. On BMW M cars it is a bit more complicated than on standard cars but…

It’s no longer a secret that BMW’s famous M Division is working on electrification. While BMW M isn’t going to be coming out with an electric M3 anytime soon, the folks in Garching are, indeed,…

This year, BMW’s Motorsport driving schools turn 40 and the occasion couldn’t just be ignored by officials in Munich. Therefore a special event was held in Maisach, bringing together people who graduated from the school…

BMW has recently been on a roll when it comes to marketing done right with online videos. The big centerfold was without a doubt the massive campaign around M products, conducted mainly in the US….

The 2017 Frankfurt Auto Show was arguably the biggest car event of the year not only for BMW, but also for its M family. The famed sports car division hosted the world premiere of the…

If you’re wondering why/how Hyundai is coming out with some impressive new cars under its Genesis brand, it’s because of one man — Albert Biermann. Hyundai’s Genesis sub-brand is now run by Biermann, who was…

With every automaker focused more and more on downsizing and with BMW’s fascination with 500cc cylinder size currently in full swing, most people assumed that a BMW M car powered by a 2-liter 4-cylinder mill…

During the Frankfurt Motor Show, the head of the M division, Frank van Meele, was quite talkative and shared a lot of his thoughts with the media. During his press conferences, he didn’t shy away…

For years people have been wondering whether another supercar will ever be built by BMW to properly step into the footsteps of the original BMW M1. The same question has been going around fans’ heads…

The strongest letter in the world has now also an equally strong ambassador: German top model and TV star Lena Gercke will choose M Power in her choice of cars in the future and represents…