BMW M Launches AREA M Experience Centers at Memmingen
BMW restructures its performance driver training with gamified experiences, new facilities, and simplified booking. Two locations, five levels, and competitive programming.
BMW restructures its performance driver training with gamified experiences, new facilities, and simplified booking. Two locations, five levels, and competitive programming.
After it dominated the sales charts for three years in a row, the BMW i4 M50 has been dethroned by X3 M50.
The M Cockpit, M Drag Meter, and M Channel make their debut on the 2026 iX3 fitted with the M Sport Package.
It all started with this, the E9/R1, BMW's first CSL development prototype.
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Thousands of BMW fans gathered in Chengdu for the world’s largest M Festival, celebrating performance and passion.
Andreas Bovensiepen explains why and how ALPINA chose luxury and refinement over racing focus.
Ever wondered if BMW M cars retain their value better than regular models? We analyze 5-year depreciation rates from M2 to X6 M, revealing surprising results.
Find out which BMW M cars lose the most value — and which hold strong. From M2 to XM, here’s how each model performs financially after 3 and 5 years.
BMW M teases a secret project, confirms manuals are here to stay, and reveals M2’s dominance. Plus, M5 Touring demand shakes up production plans.
BMW M boss Frank van Meel concedes that by prematurely announcing the M5's weight, people on social media didn't care about anything else.
BMW M sold 206,582 vehicles last year, an increase of 2.1% compared to 2023. It's an all-time record for the performance division.