While we’re all taking in the might of the BMW X7 unveiled today, the Germans are still looking towards the future and working on the BMW i4 in the meantime. The electric car is shaping…
In 2021, BMW will introduce a new fully electric model, as part of the i family. As announced at the recent Paris Motor Show, the i4 will be the company’s first four-door midsize vehicle to…
The Paris Motor Show kicked off with a bang. The BMW Group presented all the goodies it had in store for us and the speeches officials from Munich held were more interesting than ever as…
The electric car market is rapidly expanding worldwide, with many automakers preparing an electric offensive in the next few years. BMW is one of the automakers with an aggressive plan to electrify most of their…
The future for BMW is going to be interesting to watch unfold. The Bavarian brand that we’ve known for making simple sporty sedans and coupes is now treading into some very new waters and it’s…
Tesla wasn’t the first company to launch an electric car. Much like Apple wasn’t the first company to launch a smartphone. However, like the iPhone, Tesla has easily become the most popular brand of electric…
Earlier this year, at the Geneva Motor Show, the BMW Group’s CEO, Mr. Harald Kruger, confirmed the name of the upcoming full EV model in the works in BMW’s Munich HQ: BMW i4. The car…
At the annual Accounts Press Conference in Munich, BMW has unveiled some of its plans for the rest of the year, as well as its longer term strategy until 2025. Harald Krüger, Chairman of the…
It seems that the race to beat Tesla at the uber-fast electric sedan-game is on. Porsche was the first to the start line, with its stunning Mission E concept awhile back. Then BMW debuted its…
It’s no secret that the automotive industry is moving toward electrification, rather than traditional internal combustion engines. It’s a move that BMW’s Ian Robertson calls “irreversible”. And BMW isn’t just talking about small, eco-friendly city…
