BMW i4

BMW CEO Confirms BMW i4 EV to Be Launched in 2021

BMW CEO Confirms BMW i4 EV to Be Launched in 2021

The Paris Motor Show kicked off with a bang. The BMW Group presented all the goodies it had in store for us and the speeches officials from Munich held were more interesting than ever as…

Harald Kruger talks BMW’s future, Spartanburg, BMW i4

Is BMW part of the Tesla Killers?

Is BMW part of the Tesla Killers?

Tesla wasn’t the first company to launch an electric car. Much like Apple wasn’t the first company to launch a smartphone. However, like the iPhone, Tesla has easily become the most popular brand of electric…

BMW to replace high-performance cars with powerful EVs

BMW to replace high-performance cars with powerful EVs

It’s no secret that the automotive industry is moving toward electrification, rather than traditional internal combustion engines. It’s a move that BMW’s Ian Robertson calls “irreversible”. And BMW isn’t just talking about small, eco-friendly city…

BMW i4: The name of the next i-model

BMW i4: The name of the next i-model

Almost casually, BMW CEO Harald Krüger confirms the name of the next i-model – the BMW i4. Ahead of its press conference today at the 2018 Geneva Motor Show, the BMW chief talked about the…