BMW History

On the southeast edge of Eisenach, Germany, there is a steep hill. On top of that hill sits a fortification, a castle. It is not one of those popular fairy tale castles like Neuschwanstein in…

In May of 1922 the restrictions on aircraft engine production, imposed by the Treaty of Versailles, was lifted. Possibly this serves as one of the reasons BMW’s secretive benefactor, Camillo Castiglioni, went to the trouble…

In 1916 you will not find a company known as BMW, hard as you might look. The first mention of BMW is in 1917, as the company that succeeded Rapp Motorenwerke, so how is it…

In the latest two entries of TIME Magazine’s multi-part documentary on BMW, called “BMW: A Company On The Edge”, it goes into how BMW uses motorsport to create a brand image and shows how BMW…

BMW — A company built on the premise of creating the most engaging driving experience possible through innovation and technology. That may sound like the marketing pitch for every auto maker in the business, but…

BMW 3 Series was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation

The idea of resurrecting an older car by simply adding modern lines and performance is quite tempting these days. Toyota is thinking about reviving the Supra, Acura has just re-launched the NSX and even BMW…

The E39 M5 debuted at the Geneva Motor Show in 1998 and has won over the hearts of enthusiasts ever since

When BMW debuted the E38 7 Series back in 1995, it was more of an evolution than revolution of the previous 7 Series. It was a striking looking car, for the time, with its low,…

BMW is changing. There’s no denying it and certainly there is no way around it. BMW has to change because not only the market demands are changing, but the customer is too