BMW History

Purgatory – Chapter 5 of the History of BMW

The German economic miracle, the ‘Wirtschaftwunder’, was predicated by the western allies currency reform – the replacement of the old Reichsmark with the new Deutschmark, tax reform, and the Marshall Plan. It aided Germany in…

Watch How the BMW 3-Series Evolved Over 40 Years

Watch How the BMW 3-Series Evolved Over 40 Years

This video from Donut Media follows the evolution of the BMW 3 Series, from the E21-chassis 1975 316  and the E30 M3 to the F80-chassis 2015 M3. Over its lengthy existence, BMW 3 Series has…

Expansion: History of BMW – Part 3

Intermezzo – Chapter Two of a History of BMW

Intermezzo – Chapter Two of a History of BMW

In May of 1922 the restrictions on aircraft engine production, imposed by the Treaty of Versailles, was lifted. Possibly this serves as one of the reasons BMW’s secretive benefactor, Camillo Castiglioni, went to the trouble…

BMW: A Company On The Edge - TIME Magazine

BMW: A Company On The Edge – TIME Magazine

In the latest two entries of TIME Magazine’s multi-part documentary on BMW, called “BMW: A Company On The Edge”, it goes into how BMW uses motorsport to create a brand image and shows how BMW…

BMW History: BMW X5 Le Mans

In 2000, hot on the heels of BMW’s 1999 victory at Le Mans, BMW decided to celebrate by creating a monster — The BMW X5 Le Mans.

BMW's Job Is Getting Harder

BMW’s Job Is Getting Harder

BMW — A company built on the premise of creating the most engaging driving experience possible through innovation and technology. That may sound like the marketing pitch for every auto maker in the business, but…

40 years of the BMW 3 Series

40 years of the BMW 3 Series

BMW 3 Series was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation