BMW History

roundel bmw

Origins of the BMW Roundel

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…

It Was Fifty Years Ago Today . . .

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition…

History: BMW ///M logo colors explained

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…

BMW models naming convention