BMW History

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Why BMW is a role model in overcoming hard times

The BMW story has not always been smooth and easy. Yet every time crises arise, the company managed to cope with them and emerged more powerful after such challenging periods. Ever since its birth in…

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The Definitive Story Behind the BMW Logo

People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…

BMW 327: The Most Beautiful One? Visiting The Renocar BMW Museum

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The Fascination of Car Design – BMW Design in Detail

26 year old Münchner Oliver Sold is a passionate photographer and one of his subjects is the Bavarian brand with the blue and white roundel. Inspired by the 100 year anniversary of BMW, Sold devoted his bachelor…

Purgatory – Chapter 5 of the History of BMW

The German economic miracle, the ‘Wirtschaftwunder’, was predicated by the western allies currency reform – the replacement of the old Reichsmark with the new Deutschmark, tax reform, and the Marshall Plan. It aided Germany in…

Strife – Chapter 4 of the History of BMW

One of the few things Germany did not have a shortage of at the end of World War II was rubble. There were over 400 million cubic meters of rubble on the streets of Germany…