BMW ActiveE

BMW, the Ultimate Driving Machine, is a brand that’s built its reputation on speed, noise and performance. It’s a brand that’s given us such undeniable classics like the E30 M3 and E39 M5, while also…

Between May 2013 and December 15th, 23,000 BMW ActiveE rides were given to consumers for a total distance of 450,000 kilometers.

It’s been a little over five years since my electric journey began. I couldn’t have possibly imagined where this was going back in 2009 when I was accepted in to the MINI-E trial lease program….

BMW’s ActiveE trial program came to an end and the conversion electric 1 Series Coupes have been handed over to BMW and as expected, the company is crushing the vehicles. Nothing unusual and a fairly…

Now that BMW has begun to deliver some BEV i3s to the ActiveE Electronauts, some of those in the ActiveE trial lease program who haven’t yet gotten their i3 have been asking how the i3…

The BMW Electronauts are comprised of 700 households who have leased BMW’s first fully-electric car, the ActiveE, for a two year period in the metropolitan markets of Los Angeles, San Diego, San Francisco, Sacramento, New…

BMW today launched the Electronaut Effect, a new digital tool that gives consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts”…

Later this year, BMW will launch their first electric vehicle built under the BMW i sub-brand. The BMW i3 is branded as the future car for megacities and it will not only bring electric mobility…

BMW issues a recall on certain 2011 ActiveE models. According to the National Highway Traffic Safety Administration, about half of the all-electric 1 Series currently are being recalled for a potential problem that could leave the…

A year ago today my wife Meredith and I were guests of BMW at the North American headquarters in Woodcliff Lake, New Jersey. After a nice lunch with the BMW i program managers I found…